The acquisition allowed SAP to reach out to the small market through its partners and also to gain additional business from the smaller subsidiaries of its enterprise customers. TopTier was founded by Reuven Agassi's son Shai Agassi. A year earlier, TopManage's sister company, TopTier, had also been acquired by SAP. TopManage founders Reuven Agassi and Gadi Shamia were given executive positions at SAP following the acquisition. In March 2002, SAP purchased TopManage Financial Systems and branded their system as SAP Business One. In 2000 TopManage started its global expansion into markets in Europe and Latin America. In its first years, TopManage was sold in the Israeli market only, and was the first Windows/Mac business management product to be offered in the Israeli market. The product was designed by Gadi Shamia and the head developer was Hilla Mazinter. The company was founded by Reuven Agassi (CEO) and Gadi Shamia (VP of sales, marketing and product). SAP Business One was initially launched in Israel in 1996 under the name "Menahel" ("manager") or "TopManage", for countries out of Israel.
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